![]() ![]() Today we sacredly preserve Matildes recipe book, applying her creations as a current source of inspiration for our sweet foundation. The small artisan pastry shop grew oever the years into a company. In 2016, the energy requalification plan for the San Giovanni Lupatoto site was launched and in 2019 the company’s first sustainability report was issued: the ability to grow in harmony with the region and surrounding communities, while creating value for all those involved in the supply chain, is one of the company’s principles and a cornerstone of its strategic choices and employee engagement. The story of Matilde Vicenzi begins in 1905 with a small but exquisite line of pastries ladyfingers, amaretti and puff pastries in San Giovanni Lupatoto, Verona, where the company’s headquarters are still located. In 1905, Matilde Vicenzi oepened her first pastry shop on the outskirts of Verona, where she carefully made her biscuits and pastries with pasion. Accordingly, activities focus mainly on modernising plants and adopting increasingly efficient organisational processes and methods in order to optimise both energy and water consumption and minimise waste. In recent years, the company has become increasingly attuned to environmental concerns and stills pays particular attention to the direct environmental impact of the production centres, offices and distribution activities under direct control of the Group. In the same year, the export activities of the Vicenzi group expanded to include 110 countries. Designed and installed in 1984, this giant comet forms an arch, its star in Piazza Bra and its tail in the Arena, and lights up the city centre during the festive season.Ģ015 was a truly unforgettable year: the 110th anniversary of the company, a success story of craftsmanship. On a cultural level, since Christmas 2013, the Vicenzi Group has been supporting Fondazione Arena di Verona and Verona’s Christmas Star, the tallest architectural sculpture in the world and now a symbol of Christmas in this city. This marked an important change of course for Vicenzi, including in terms product family organisation, with the introduction of the new 125 g format. The following year, the company updated the outer packaging of its historic brand, redesigned the Matilde Vicenzi pastry packs with consistent imagery and a unique, new style, embellishing them with gold. Bold lines and colours, together with lettering and a red ribbon reflect the tradition and history of this family brand. The year 2010 was important for communications, with the company updating the Pasticceria Matilde Vicenzi logo: an image of Matilde, Giuseppe Vicenzi’s grandmother, in the foreground, as an icon of the feminine qualities of great care and attention to detail, which have shaped production since 1905. With 192 flaky and delicate layers of puff pastry and just a veil of premium Italian butter, our classic Millefoglie di Matilde is perfect in every bite. ![]()
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